Urban Decay Primer Potion in Eden - $18 at sephora.com
A few years ago, after battling creasy, smudgy, fading shadow on my oily lids for a decade, I discovered the cult classic Urban Decay Primer Potion. The original formula, which was all that was available at that time, saved my eye-shadow-loving life. Though it was a bit drying over a long period of time, it was the only thing that worked for me. I also really like Too Faced Shadow Insurance, for the record; it's a bit creamier in consistency. But I digress... The newest addition to the Primer Potion family is Eden. Urban Decay calls it "tawny", which says to me a burnished orange or sienna color, but in reality this is a yellowed light beige. Sounds gross but it's awesome. Fans of MAC Soft Ochre Paint Pot will go nuts over it because it's similar in color but lighter and creamier than the MAC option.
Eden comes in a matte rubberized container with the traditional Primer Potion lid in purple. The applicator is the newer slanted version that is supposed to make it easier to get the last bit out of the packaging, which you and I know really won't be the case, by the way. However the applicator is at least something of an improvement. The formula is much thinner and creamier than the original Primer Potion and literally just a dot will do ya. It blends easily, but I recommend doing a small dot on the lid and blending, then dotting once above the lid and blending up to the brow to make sure you have enough time to get it even before it sets. The effect is similar to that of concealer, so those of you who like to prime with concealer or Benefit Lemon Aid will love it's eye-brightening and perfecting color and coverage. As far as wear, it wears similarly to the original. The first couple uses there was a little bit of creasing, but I assume it's due to the settling of the product and one of the ingredients separating from the rest of the cream. After those initial uses you get the performance of the original primer potion with a light golden matte color that makes shadows pop!
Overall, I love it. It's not hard to make me love a Primer Potion product. This formula addresses all the issues I had with the original, it's easier to apply and less drying and it's easier to blend your shadows over. It perfects my lids and makes my eyes look bright and alert. I truly love it.
Here you can see Eden on the left and the original Primer Potion on the right. The color is obviously more noticeable when applied; the difference is even more noticeable when they're blended out.
Disclosures: The product samples reviewed in this post were received by PR for review consideration. Everything I review is put through the same types of testing, and is reviewed fairly, no matter how I come by the products. I don't "sell" products to my readers or viewers, I just want to help you make informed decisions when you research your beauty choices, and share my views on products I like and dislike with you. See the Disclosures page at the top of the page for more.