The Zoya entry into the Winter 2012 arena is basically amazing. I'm pretty much limiting myself to purchasing only polishes that cannot be passed up, since I've been using Shellac so much and all my clients are pretty much doing Shellac at this point. I need to purge at least 50% of my enormous stash as it is, so I really don't need non-essential polishes at this point. Ornate, or at least most of it, qualifies as essential for me. I offer several season-specific shades of China Glaze, OPI and Zoya at the salon, and by far the most used is Zoya which honestly surprised me. I love Zoya and everything, but I assumed people would go for the more recognizable brands, and since Zoya is for the most part only available online and in some salons it's pretty crazy.
Anyway, I passed up all but one of the new OPI Skyfall polishes, and considering I'm a huge 007 fan, OPI Holiday collection fan, and Adele fan (I may go back and get Skyfall since she sings the theme song), that's a huge deal. I also don't feel as psyched about the promos I've seen for China Glaze's holiday offering, so Zoya was the only must-buy holiday collection for me. Weird.
Zoya Blaze - This one is a cranberry colored jelly-like texture with thin but large holo flakes throughout. The thing about the holo polishes in this collection is that because of the translucence of the bases, they really are sparkly like a glitter, but they absolutely are not. These are not gritty, they are smooth going on and come off in a snap. The holo is scattered, but the effect is almost linear. It's tough to explain, but they're great. I love that you get the sparkle of a glitter without the gritty finish and nightmare removal. The actual color of Blaze is gorgeous too, it's a blood-tinged cranberry and it's very lush.
Zoya Storm - Storm is obviously the black verson of Blaze and Aurora. The "glitter is more pronounced and shows up as vast amounts of silver in some lights and blinding holo in others. Two coats is enough for any polish in this collection, but I used three in this one and all the others pictured here. Storm is probably my favorite shade of the set.
Zoya Aurora - Aurora is a pinky plum with holo "glitter." Again, this is the same finish as Blaze and Storm but it's slightly less opaque in my opinion. It's not a bad thing, it's just more jelly-like that the others. This is good news for all that reflective matter inside, so it's a trade-off.
Zoya Electra - is a silver holo bar glitter. The glitter pieces are a lot thinner, smaller and lies flatter than other bar glitters I've tried in the past. I quite liked this one. It's very opaque also, as far as bar glitter goes. It also dried mostly smooth, but needs topcoat for sure to seal the edges of the glitter down or it's going to start catching on everything.
Zoya Logan - I expected to like this one a lot less than I did. I've seen a ton of other winter collections before with green polishes with gold in them. Orly, China Glaze, there's one in any collection, but the foily-ness of this one is impressive. It's like a dark green Zoya Charla (or a darker Zoya Ivanka, if you will, maybe with a tinge more blue than yellow). The reflective foil finish of this was awesome, and the coverage is amazing.
Zoya Ziv - This gold polish is different than any I have previously owned. It's foily but it also has an addition of a darker, larger scattering of glitter. The effect is almost textured. I am really looking forward to being able to pair this with Zoya Song for my WVU Mountaineer-loving clients. Two coats is definitely enough for this polish. I love it.
Overall, this collection is pretty great. I love whatever the Microdiamond Glitter is that Zoya used for three of them, and the foils are fantastic as Zoya usually does those well. The bar glitter is even excellent. I'm really happy with them all but if I had to recommend only one, it would be Storm hands down. It's great.