WOW! this is an amazing foundation, the best i've tried so far. It's brought my search for my HG foundation to a screeching halt for the moment. The first MUFE foundation I tried was HD, and I ended up swapping it for this because on my oily skin HD just wouldn't hold up. The application was also tricky, it applied so dry and streaky even on well moisturized skin.
COLOR: I'm using #20 in this and it's an amazing match. I'm around a NC25 right now. I had been using 117 in HD but it was a tad too light for me. 118 would have been a better match.
TEXTURE: The texture is super weird, it looks like a thick gel but is in fact quite thin and watery, which makes it amazing to apply. Don't freak out if yours is lumpy, even with a lot of shaking it will still be a big blob. You do have to shake very well before use. It smooths on to the skin so nicely and never accentuates any dry spots or imperfections. It literally looks like i'm erasing pores with my sponge instead of putting on makeup. I like to apply it with a sponge dampened lightly with MAC Charged Waters, but it also works super well with the mac 187. It applies rather sheerly, but is buildable. I tend to need only one layer to conceal pores and minor redness. I haven't needed to use under eye concealer with this, but my circles are very faint. if you have even mild dark circles you will probably still need to use a concealer for under-eyes.
PACKAGING: This comes in an oddly shaped chunky bottle with a screw top. no pump which kind of makes sense, because it needs to be shaken so well every time. It is really difficult to get out just the right amount until you get some practice with it. I can't imagine a better way to package this though, so I didn't dock many point for that.
WEAR: This wears so incredibly well on my oily skin. I set with MAC Blot powder and the finish is just gorgeous. It doesn't suppress oil or anything but no foundation/primer/powder has ever really helped with that much. The finish and application are what make this HG for me, the long wear is just icing.
PRICE: at $38USD, it's not astronomically over-priced but it's not drugstore cheap either. it's also not drugstore quality. I think the price is rather reasonable for how it performs for me. plus I use very little each time. I poured out too much the first couple times till i got used to it, but now the usage is minimal.
OVERALL: This is an amazing foundation and I will buy more when I need it. I am super happy with this item, it was one of the best swap items i've gotten in a long time, it's HG!
UPDATE: i went through an entire bottle and ordered another. i STILL love this foundation. I'm really interested in also trying out the new MAC Studio Sculpt, but mostly from curiosity, i can't imagine i'll like much of anything better than this. I am still applying it the same way, with a lightly damp sponge, though on days where i need more coverage i dot some on with a foundation brush and blend on troublesome spots with my fingers, it's always flawless. I've realized it doesn't set well with MAC Loose Blot, but it's good with pressed. The BEST setting powder is PURE silica powder ( i use Pure Luxe brand but MUFE has their own only much more $$$ ) with MUFE F&B and pure silica powder i look literally airbrushed, straight out of a magazine and i never thought that could happen. BUY THIS FOUNDATION!